This page walks the fictional Northpine Goods sample against the 14-day cadence, then shows how to clear it when you start your own store.
Run After You Duplicate — Health Check first. Don’t wipe the sample until you’ve either walked this page or you’re sure you don’t need the examples.
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Northpine Goods is fictional sample data only. Dates on the sample rows are examples, not your calendar. Keep the schema; replace the content when you’re ready.
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Northpine is a small outdoor / everyday-carry shop mid-launch. The hero offer is the Northpine Daypack 20L ($89). A second live SKU (Trail Merino Beanie) can bundle with it. Two add-ons are almost ready. A higher-priced jacket is parked as an Idea so it doesn’t stall the first order.
A sample offer sentence for this shop:
Trail-ready everyday carry for people who want one durable bag they can actually use — the Northpine Daypack 20L, $89.
That’s the same shape you’ll write for your store on Start Here — Day 1 (One Action). Skip this page and go there if you already know what you’re selling.
| SKU | Stage | Price | What to notice |
|---|---|---|---|
| Northpine Daypack 20L (NP-DP-20) | Live | $89 | Hero SKU — launch photo set ready |
| Trail Merino Beanie (NP-BN-01) | Live | $32 | Bundle candidate with the Daypack |
| Cedar Camp Mug (NP-MG-CED) | Ready | $24 | Waiting on a final lifestyle shot — not live yet |
| Field Notebook Set (3) (NP-NB-3) | Ready | $18 | Low-AOV add-on |
| Summit Shell Jacket (NP-JK-SM) | Idea | $168 | Parked for post-launch; validate demand first |
Open Products Pipeline and confirm those five rows. This is the “start lean” lesson: one hero, one companion, two almost-ready add-ons, one later idea.
| SKU | On hand | Low stock at | Status | What to notice |
|---|---|---|---|---|
| Northpine Daypack 20L | 42 | 15 | OK | Reorder lead time ~21 days |
| Trail Merino Beanie | 8 | 12 | Low | Reorder this week if you plan to push it |
| Cedar Camp Mug | 60 | 20 | OK | In stock, still Ready in the pipeline |
| Field Notebook Set (3) | 0 | 25 | Out | Do not publish until restock |
Open Inventory. The Notebook is the warning: a Ready product with 0 on hand should not go live. There is no Inventory row for Summit Shell Jacket, because Idea SKUs don’t belong in inventory yet.
| Order | Channel | Status | What to notice |
|---|---|---|---|
| #1001 | Shopify | Shipped | Daypack + Beanie — tracking already in Shopify |
| #1002 | Shopify | Packed | Mug only — label bought, ships next |
| MAN-004 | Manual | New | Soft-launch friend order, paid via invoice link |
Open Orders Handoff Log. These rows are what Days 12–14 look like after a first sale — not something you fill on Day 1. Shopify stays the system of record; this log is the packing handoff beside Admin.
| Item | Channel | Status | What to notice |
|---|---|---|---|
| Teaser: Daypack hero photo | Social | Scheduled | Hero SKU first, with a UTM |
| Welcome email #1 | Idea | Thanks + what you sell | |
| Launch drop announcement | Drop | Scheduled | Site banner + social pin |
| How we pack each order | Social | Idea | Trust / behind-the-scenes |
| Ask-for-sale DM batch | Other | Scheduled | 20 warm contacts; track replies |
| Post-purchase review ask | Idea | For early buyers only |