Your only job today is this: write one offer sentence, then tick the Day 1 items on the Launch Checklist. You do not need to read the rest of the kit first. Leave other modules alone until later.

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Day 1 is one action, not a manual. The Dashboard, SOPs, email outline, and later checklist phases can wait.

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The one action

1. Write one offer sentence

In a note — or in the Notes field of your hero product in Products Pipeline — write a single sentence a stranger could understand:

Who it’s for + the problem + the offer + the price.

Example shape (replace with yours; this is not a required formula):

Trail-ready everyday carry for people who want one durable bag they can actually use — the Northpine Daypack 20L, $89.

Yours: ________________________________

Done when you can send that sentence in a DM without editing it twice.

2. Tick the Day 1 Launch Checklist items

Open the Launch Checklist and complete the four Day 1 Setup rows. Leave Day 2 and later for tomorrow.

• [ ] Create Shopify store — sign up, pick a plan, set the store name
• [ ] Connect domain — primary domain + SSL, or note that you’ll use the myshopify.com URL for now
• [ ] Pick theme (free OK) — mobile-first; keep customizations light
• [ ] Set store currency and timezone — match your target market

If a row is already true, mark it Done and move on. Don’t rebuild the theme or write every policy today.

What you can ignore today

• SOPs, the email-flow outline, Content Calendar, and Orders Handoff Log
• Days 2–14 of the Launch Checklist