Week-1 Stall Checklist

Use this if Days 1–7 feel busy but you’re not closer to a live, buyable offer. Goal: name the stall in one sentence, then unblock the smallest next step.

60-second diagnosis

Pick one primary stall (don’t multi-select):

[ ] Offer fog — still can’t say the offer in one sentence
[ ] SKU sprawl — more products drafted than you can fulfill
[ ] Checkout not boring yet — payments / shipping / taxes / policies unfinished
[ ] Listing unclear — a stranger wouldn’t know what to buy or why
[ ] Inventory fantasy — counts don’t match what you can ship this week
[ ] Traffic avoidance — store “almost ready,” zero warm shares
[ ] Tool rabbit hole — themes/apps instead of the order loop

Primary stall (write it): ________________________________

Unblock map (do the matching row only)

Stall	Do this next (≤ 90 min)	Done when
Offer fog	Write: who it’s for + problem + offer + price in 4 lines	You can DM that text without editing
SKU sprawl	Pick one hero SKU; park the rest in Products Pipeline as Later	Pipeline has 1 Active, rest Later/Killed
Checkout not boring	Finish payments + one shipping rule + required policy pages	Test checkout reaches confirmation (even $1 test if needed)
Listing unclear	Rewrite: problem → proof → what’s included → ship expectation → CTA	One friend can explain the product back to you
Inventory fantasy	Enter real on-hand qty + cost + reorder trigger for the hero SKU	Inventory row matches the shelf / supplier reality
Traffic avoidance	Send 5 warm DMs or 1 honest post with the link + ask for friction notes	You have at least one reply about confusion or interest
Tool rabbit hole	Freeze theme/apps for 48h; only touch Launch Checklist blockers	No new apps installed today

Exit criteria for Week 1

You may proceed to Days 8–14 soft-push when all are true:

[ ] One hero offer is live (or scheduled) with a clear price
[ ] Checkout path is complete enough for a real card payment
[ ] You can fulfill at least the first few orders without improvising
[ ] You’ve shown the link to a tiny warm audience at least once

If any box is unchecked, stay on this page—don’t “rebrand” your way forward.