Fill this within 24 hours of order #1 (or after a serious near-miss checkout).
This is data, not a victory lap.
Snapshot
- Order date (your local time): __________
- Order source (DM / organic / email / other): __________
- Hero SKU / offer: __________
- Gross amount: __________
- Time from “store live” → paid order: __________ days
What worked
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Friction (buyer or you)
| Moment |
What went wrong / felt slow |
Fix owner |
Fix by (date) |
| Finding the product |
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| Understanding the offer |
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| Shipping / policy clarity |
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| Checkout / payment |
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| Fulfillment / handoff |
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| Post-purchase reply |
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Questions the buyer asked (verbatim if possible)
Keep / Kill / Change
- Keep doing:
- Kill / postpone:
- Change before order #2: