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Outline only — adapt copy to your brand. Sample brand in this kit: Northpine Goods (fictional).

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Welcome series

Email 1 — Thanks + what you sell

• Thank them for joining.
• One sentence: who you are + what you sell.
• Soft CTA: browse bestsellers / shop the collection.

Email 2 — Social proof

• 1–3 reviews, UGC, or "why customers buy".
• Soft CTA: shop the hero product.

Email 3 — Soft CTA

• Reminder of offer / shipping / guarantee.
• Clear single CTA to the store.

Abandoned cart

Email 1 — Reminder

• "You left something behind" + product name/image.
• CTA: complete checkout.

Email 2 — Objection

• Address shipping, returns, sizing, or price clarity.
• CTA: return to cart.